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Web Marketing Materials

Today a strong online presence is more important than ever. Eighty-one percent of people do online research before making purchases. Fifty percent of people search Google before deciding where to shop. If you want your business to succeed in this heavily web-based market, you need a strong online presence. And, as a graphic designer who is experienced in developing online marketing strategies for small businesses, I can help you turn potentials into paying customers.

Logo Animation: Simple

Logo Animation: Simple

This simple animation was a part of Patristica Press' recent online branding campaign. While not intended for immediate conversions, the animation was intended to increase brand awareness.

Facebook Graphic: Book of the Year

Facebook Graphic: Book of the Year

This graphic was intended to highlight a best-selling book from the previous year and to promote sales of the next book in the series, which released a few days after this graphic was posted. Patristica Press was satisfied with volume two's first day sales, 17% of which were routed directly from Facebook.

Logo Animation: Playful

Logo Animation: Playful

Part of Patristica Press' brand identity is to be an approachable, playful business. I designed this quirky animated version of the business logo, with a strong allusion to a video game iconic in the intended demographic's generation, in order to further their online branding strategy.

Facebook Graphic: Arius in His Own Words

Facebook Graphic: Arius in His Own Words

I designed this simple, minimalist graphic for one of Patristica Press' advertising campaigns. The image simply but powerfully captures the content of the book by cutting off one piece of the traditional Christian symbol for the trinity—the book is the first ever translation of the works of an early Christian writer infamous for claiming that Jesus was not quite divine. For anyone familiar with the issue, the graphic is instantly understandable.

Facebook Graphic: Available Now

Facebook Graphic: Available Now

This graphic was made as part of Patristica Press' advertising campaign for a book, Meaning Without Meaning. The book claims that there is no meaning of life, but that that is a liberating, rather than stifling, fact. I intended this graphic to have strong emotional appeal, pairing a peaceful image with bold—but calm—copy.

Blog Header

Blog Header

This blog header was made for a controversial blog post on Patristica Press' website blog. The graphic pairs a serene scene, a statue of the blog's main subject, with bold typography.

Facebook Graphic: Magic and Technology

Facebook Graphic: Magic and Technology

This was one in a series of three Facebook graphics for an advertising campaign by Patristica Press. The book was called Magic and Technology, and it made the controversial claim that modern technology functions in the same way today that ancient peoples magic did in the ancient world. I wanted the series to playfully capture the controversial claim of the book.

Facebook Graphic: Magic and Technology 2

Facebook Graphic: Magic and Technology 2

The second in the series of ads for Magic and Technology.

Facebook Graphic: Magic and Technology 3

Facebook Graphic: Magic and Technology 3

And, finally, number three.